Where Theory Meets Real-World Practice: Student Portfolios That Impress
At KAGC, we believe the best way to learn is by doing—and doing it in ways that reflect the realities of the digital business world. That’s why our Digital Marketing program places strong emphasis on project-based learning, enabling students to build powerful, career-ready portfolios grounded in real business cases and industry-relevant simulations.
A centerpiece of the program is the Digital Marketing Portfolio Assignment. Here, students don’t just learn about SEO, social media marketing, content creation, and campaign analytics—they apply these concepts in real-world contexts. Some projects are built around actual business case studies, while others simulate the operations of hypothetical companies designed to mirror real market challenges. This ensures that every portfolio reflects the kind of thinking, strategizing, and executing expected in today’s professional landscape.
Each student emerges with a comprehensive portfolio that demonstrates not just creativity and technical skill, but strategic decision-making and data-driven execution. These aren’t just academic exercises—they’re tangible marketing assets that graduates confidently present to future employers, internship providers, or freelance clients.
From conducting detailed website audits and crafting paid advertising strategies to building brand mockups and managing complete social media calendars, our students engage in projects that deliver measurable, results-oriented outcomes. These assignments replicate the workflow of real digital marketing agencies, fostering readiness from day one.
This immersive, hands-on experience equips graduates with more than just theoretical knowledge. It gives them a proven track record of work, developed in a learning environment that prioritizes industry relevance, professional standards, and market realism.
Whether entering the workforce or launching a freelance career, our students leave with what matters most—practical, polished, and professional evidence of their capabilities.
Content Marketing Portfolio: Strategy Meets Storytelling
In this portfolio, students showcase their ability to plan, produce, and manage content with purpose. Starting with a well-defined business profile, they develop detailed customer personas and craft a strategic content calendar aligned with brand goals. From there, they bring campaigns to life—creating engaging social media posts and even short-form videos powered by AI tools. Each piece is part of a cohesive content marketing strategy, proving students can not only generate ideas but also deliver results that connect with real audiences across platforms.
Social Media Marketing Plan: Real Campaigns for Real Outcomes
In this group project, students take on the role of digital marketers for Avante 2 Go, the student-run café at KAGC College. Their mission: to boost visibility and drive foot traffic by promoting the café’s weekly theme menus through a fully integrated social media marketing plan. Working collaboratively, students craft a strategic mix of organic and paid campaigns across platforms, all tied to clear business KPIs. To amplify reach and reinforce messaging, they also redesign physical marketing materials such as leaflets and posters—ensuring consistency across digital and on-ground touchpoints. This project delivers a true-to-life experience of planning, executing, and optimizing a campaign for a functioning business.
