Certificate in Data-Driven Marketing: Your Fast Track to a Rewarding Career.

Overview

Are you ready to start your data-driven career? The Certificate in Data-Driven Marketing from KAGC is your ticket to success. This programme, built with industry needs in mind, will provide you with the practical skills and information that employers need, even if you have no prior experience.

Here's what you'll gain:

• Essential data analysis skills: Understand the basics of data-driven marketing. Collect and analyse data from a variety of sources – social media channel, website, search engine and etc.
• Audience segmentation: Use data to create buyer personas and segment your audience.
• Develop data-driven strategies: Develop data-driven marketing strategies and campaigns. Use data to optimize your campaigns and achieve your business objectives

This program is perfect for:

• Career changers: Looking for a new, in-demand career with high earning potential.
• Recent graduates: Wanting to stand out in the competitive job market with practical data skills.
• Business professionals: Seeking to advance their careers by leveraging data insights.

Modules

Subject	Description
Importance of Customer Persona to Content Marketing (1 day)	Understanding your audience by creating buyer personas with elements such as demographics, pain points, goals, objection, and information source. Segmenting your audience. Preparing content for different persona.
Marketing Metrics and Analysis (1 day)	Setting marketing goals Developing buyer journey maps (A-I-D-A-A-R) Choosing the right marketing channels Creating data-driven marketing campaigns Measuring key performance indicators (KPIs) Optimizing your campaigns Tracking your progress
Website Creation and Traffic Analysis (1 day)	Create a website for your business. How to manage and maintain your website. How to analyse the traffic to your website using Google Analytics.
Social Media Marketing (1 day)	Understand social media objectives and marketing for a business. Select and set up social media channels for a business. How to set up advertising campaign on social media. How to measure the effectiveness of your social media campaigns.
Search Engine Marketing (1 day)	Understand the fundamental of Google Search Engine. How to advertise on Google - Search Engine Marketing (SEM) by establishing objectives, selecting the appropriate measurement, and optimising the performance of your campaign.