Diploma in Digital Marketing

Overview

As the world becomes increasingly digital, businesses are turning to digital marketing experts to navigate the ever-changing online landscape. KAGC's Diploma in Digital Marketing equips you with the comprehensive knowledge and hands-on skills to become a sought-after digital marketing specialist.

Our immersive program delves into the intricacies of digital marketing, covering a wide range of essential topics:
• Master the art of search engine, both SEO & SEM and drive organic and paid traffic to websites.
• Harness the power of social media marketing to engage audiences, build brand awareness, and generate leads.
• Create compelling content that resonates with target audiences across various digital platforms.
• Leverage the power of mobile and email marketing to nurture relationships and drive customer equity.
• Analyse digital marketing data and make data-driven decisions to optimize campaigns.

Begin a life-changing adventure into the field of digital marketing and realise your full potential. KAGC's Diploma in Digital Marketing can help you turn your interest in digital marketing and technology into a rewarding career. Let's collaborate to influence the future of digital marketing and the evolving online world.

Malaysia's Top Brands Acknowledge and Appreciate Our Graduates.

Minimum age of 16 with a secondary school leaving certificate if without SPM

Modules

Fundamentals of Business and Marketing:

Subject	Description
Microeconomics	The behavior of individuals and firms in making decisions regarding the allocation of scarce resources and the interactions among these individuals and firms where the law of supply and demand applies.
Business Finance	The sources of financial funding are to be considered. How to prepare a financial projection, understand key financial ratios, and calculate them.
Business Operations	How to administrate a business or organization to achieve its highest revenue potential through people and performance management.
Business Communications	How to effectively create, share, listen, and understand messages between different groups of people in the organization through written or verbal format.
Marketing Planning	The fundamental of marketing involves branding, the marketing mix, promotional mix, customer persona, business environment analysis, and competitor analysis.
Personal & Professional Development	Improve your employability by designing your resume, preparing yourself for a job interview, and, most importantly, tackling different interview scenarios.
Project Management	Gain fundamental knowledge in project management by preparing project documentation, understanding the scope, time, and budget requirements, and learning how to optimize resource allocation to meet pre-defined objectives.
Ethics and Legalities of Digital Marketing	Obtaining “permission to market” is crucial to marketers and other regulations to be observed when executing our marketing activities online.

Digital Marketing Competency Skill Courses:

Subject	Description
Search Engine Optimization	Keywords research to build website content, optimize landing page experience, and build backlinks to improve your search engine ranking.
Search Engine Marketing	Use paid advertisements to capture awareness, drive considerations, and improve conversion during the consumer’s buying journey. It includes in-depth learning on Google AdWords. Upon passing the online assessment by Google, students will receive a Google Ad Search Certification.
Social Media Marketing	Use social media platforms such as Facebook, Instagram, YouTube, TikTok, and LinkedIn for marketing (organic, paid, or native) to your target audience.
Content Marketing	Skill sets to develop and distribute relevant and valuable content across different marketing platforms: websites, blogs, social media posts, emails, videos, and the like.
Marketing on Mobile	Improve your App Store ranking using Apps Store Optimization to enhance the visibility of your apps inside an app store engine such as Google Play or Apple App Store.
Content Management and Website Creation	Manage digital information on a website by creating and maintaining content without prior knowledge of web programming or markup language using a Content Management System (CMS) like WordPress.
Email Marketing	Use email, a direct and consequential marketing channel, to promote your business’s products or services to your target audience. Also, how to use email marketing to integrate it into your marketing automation efforts.
Video Channel Management	Learn how to effectively manage your video content, the core component in the digital marketing mix, across different channels to keep your followers, gain attention from potential customers and improve your sales conversion or brand love.
Digital Marketing Analysis	Analyze digital quantitative and qualitative data from sources like websites, mobile apps, social media channels, paid advertising, and even Below-The-Line (BTL) activities to provide a clearer picture of what and how users are searching and buying to enhance customer experience and strategies.