About the Certificate in Digital Marketing Operation
Digital marketing is no longer optional — it is the engine behind every brand, business, and online platform. The Certificate in Digital Marketing Operation at KAGC College is designed for beginners who want fast, practical, job-ready skills that can be applied immediately in the real world. Unlike traditional theory-heavy programs, this certificate focuses on hands-on execution, giving students the ability to perform day-to-day digital marketing tasks used by real companies. From managing social media pages to executing SEO, SEM, and e-commerce activities, students learn using real tools, real platforms, and real marketing scenarios. This 12-month program prepares learners for entry-level digital marketing roles commonly found in SMEs, agencies, and online businesses across Malaysia. With KAGC’s strong foundation in skills-based training and its reputation in TVET education, graduates are equipped with the confidence and practical know-how needed to succeed in the fast-growing digital industry.Why Choose KAGC’s Certificate in Digital Marketing Operation?
Hands-On, Execution-Based Learning
- Learn by doing through real platforms such as Meta Business Suite, Google Ads, Shopee Seller Centre, and email marketing tools.
- Build practical skill needed for roles like Digital Marketing Assistant and Social Media Coordinator.
Beginner-Friendly, Easy to Start
- No marketing background or experience
- Step-by-step guidance suitable for SPM leavers and fresh beginners.
Affordable TVET Pathway with financial aids
- Benefit from competitive tuition fees with interest-free financial aids available for eligible students.
Trusted by Leading Malaysian Brands
- Our graduates have secured positions in top Malaysian companies and SMEs, reflecting our strong industry connections.
Inside the KAGC’s Certificate in Digital Marketing in Operation
Who Should Apply?
- SPM Leavers aged 16 and above
- Students with creative minds and passionate about marketing and digital
- Parents looking for job-ready, fast-track programs for their children
Course Format & Features
- M731-001-3:2021
- 12-month program
- Beginner-friendly, no prior knowledge required
- Taught in English with multilingual support
- Certificate in Certificate in Digital Marketing Operation, Level 2 of Malaysian Skill Certificate (SKM)
Program Modules
- Execute Social Media Marketing Activities
- Execute Search Engine Optimization (SEO) Activities
- Execute Search Engine Marketing (SEM) Activities
- Execute E-commerce Marketing Activities
- Execute Mobile Marketing Activities
- Execute Email Marketing Activities
- Visual: Students analyzing digital ad campaigns on laptops
What You’ll Gain from This Certificate
Real-World Marketing Experience
Foundational Skills for Future Studies
Essential Skills for Entry-Level Digital Marketing
Ready to unlock these benefits? Don’t miss the chance
Real Stories, Real Results
FAQ
The Certificate in Digital Marketing Operation is a 12-month SKM Level 2 programme designed to equip students with practical, hands-on digital marketing skills. It focuses on execution rather than theory, preparing students for entry-level digital marketing roles.
This programme is ideal for:
- SPM graduates or equivalent
- Beginners with no prior digital marketing experience
- Individuals who want to enter the workforce quickly
- Those interested in social media, content, e-commerce, and online marketing
- Students who plan to progress to a Diploma or Degree later
No. This programme is designed for beginners. All modules start from the fundamentals and progress step by step with guided practical training.
The duration of the programme is 12 months.
Upon successful completion, students will be awarded the Certificate in Digital Marketing Operation, recognised as Malaysian Skills Certificate (SKM) Level 2.
Yes. This programme is accredited under the Malaysian Skills Certificate (SKM) framework and is recognised by employers in Malaysia for entry-level digital marketing roles.
Students will be trained to execute key digital marketing activities, including:
- Social Media Marketing
- Content Marketing
- Search Engine Optimisation (SEO)
- Search Engine Marketing (Google Ads / SEM)
- E-commerce Marketing
- Mobile Marketing (WhatsApp & SMS)
- Email Marketing
The programme is highly practical. Students learn through hands-on tasks such as creating content, managing social media pages, running basic ads, supporting e-commerce promotions, and executing email campaigns.
This certificate focuses on in-class practical execution and skill training. It does not include a formal internship, making it suitable for students who want a shorter and more focused entry-level pathway.
Graduates may pursue entry-level positions such as:
- Digital Marketing Assistant
- Social Media Coordinator
- Content Marketing Assistant
- E-commerce Assistant
- Marketing Support Executive
- Junior SEO / SEM Support
- Freelance Digital Marketing or Social Media Assistant
Yes. This programme provides a strong foundation for students who wish to progress to Diploma or Degree programmes in Digital Marketing or related fields.
The Certificate focuses on basic, practical execution skills and is suitable for beginners or those seeking a faster entry into the workforce. The Diploma is more comprehensive, covers advanced concepts, and includes a longer study duration with broader academic and career pathways.
The programme is conducted primarily in English, with support in Malay where applicable.
- Minimum age: 16 years old
- SPM or equivalent qualification
- Basic computer literacy
- Ability to communicate in English or Malay
You may apply directly through this page or contact our education consultants for programme details, intake dates, and application guidance.
Intake schedules vary throughout the year. Please contact KAGC’s education consultants for the latest intake dates.
KAGC offers:
- Industry-aligned, skill-based education
- Strong emphasis on practical execution
- Recognised SKM certification
- Supportive learning environment
- Clear progression pathways to higher qualifications
Ready to Start Your Career in Digital Marketing?
ACADEMIC PARTNERS
Accredited by JPK
The Certificate in Digital Marketing Operation is fully accredited by Jabatan Pembangunan Kemahiran (JPK), Malaysia’s national authority for skills development. This ensures the program meets Malaysia’s standards for TVET education and have financial aids options. Graduates earn a nationally recognized SKM Level 2 certification, equipping them with strong employability and practical digital marketing skills.
