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    KAGCExtended Diploma in Digital Marketing

    Extended Diploma in Digital Marketing

    Learn by Doing. Graduate Job-Ready. Progress to a Degree.

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    Earn an internationally recognised UK qualification and Malaysian skills certification while building real-world digital marketing experience.

    Graduate in just 16 months with:

    • UK ATHE Level 4 Extended Diploma
    • Malaysian SKM Level 3 Certification
    • 5-Month Industry Internship
    • Professional Portfolio
    • Degree Progression Opportunities
    • Google & Meta Certification Preparation
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    Why Study Digital Marketing?

    Businesses today compete for attention online.

    From Google searches and social media to e-commerce and AI-powered search engines, companies need skilled professionals who can attract customers and generate business results.

    Digital Marketing combines:

    • Creativity
    • Technology
    • Business Strategy
    • Consumer Psychology
    • Data Analytics

    making it one of the most versatile and in-demand career fields today.

    Why Parents and Students Choose KAGC

    Many graduates leave college with a qualification. KAGC students graduate with:
    • Qualifications
    • Experience
    • Portfolio
    • Internship Exposure
    • Degree Progression Opportunities

    Program Highlights

    Duration

    16 Months (11 Months Study
    + 5 Months Internship)

    Learning Approach

    80% Practical Learning
    20% Theory

    Qualification

    UK ATHE Level 4
    + SKM Level 3

    Degree Pathway

    Local & International
    Progression

    About The Programme

    At KAGC, Digital Marketing is not taught through theory alone.

    Students learn by creating content, running campaigns, analysing data, optimising websites, and solving real business problems.

    This practical approach allows students to develop industry-relevant skills before graduation

    Who Should Apply?

    • SPM Leavers aged 16–22
    • Students interested in business, technology, creativity, and marketing
    • Students who prefer practical learning over examination-focused learning
    • Students who wish to enter the workforce faster
    • Students who want a pathway towards a bachelor's degree

    Course Format & Features

    • 16-Month Fast-Track Programme
    • 11 Months Academic Learning
    • 5 Months Industry Internship
    • 80% Practical Learning
    • Beginner-Friendly
    • Industry Projects
    • Portfolio Development
    • English Medium with Multilingual Support

    What Does 80% Practical Learning Mean?

    Students learn through:

    Website Development & SEO

    Build websites and optimise them for Google and AI search.

    Search Engine Marketing

    Plan and manage Google Ads campaigns.

    Social Media Marketing

    Create and manage content across digital platforms.

    E-Commerce Marketing

    Understand how online businesses attract customers and generate sales

    Marketing Analytics & AI

    Analyse performance and make data-driven marketing decisions.

    Programme Modules

    Section Module Title ATHE L4 Extended Diploma Credits SKM L3 Certificate Credits
    Digital Marketing Modules Social Media Marketing 15 12
    Search Engine Optimisation 15 9
    Search Engine Marketing 15 9
    E-Commerce Marketing 15 12
    Mobile Marketing 15 2
    Email Marketing 15 2
    Content Marketing 15 N/A
    Digital Business & Marketing Metrics & Analytics 15 N/A
    Business Modules Malaysian Business Law N/A 1
    Business Management N/A 1
    Business Communications N/A 1
    Microeconomics N/A 1
    Personal & Professional Development Core Ability Level 1 N/A 1
    Core Ability Level 2 N/A 1
    Core Ability Level 3 N/A 2
    On-Job-Training (Internship) Required 6
    TOTAL 120 Credits 60 Credits

    Two Pathways After Graduation

    Pathway 1: Start Your Career

    Graduates may pursue careers such as:

    • Digital Marketing Executive 
    • Social Media Executive 
    • SEO Executive 
    • SEM Executive 
    • Content Marketing Executive 
    • E-Commerce Executive 
    • Brand Executive 
    • Marketing Executive

    Pathway 2: Continue Towards A Degree

    Students may progress towards degree programmes through local and international pathways.

    Academic progression options include:

    • University of Hertfordshire (Singapore’s Campus)
    • Coventry University (Singapore’s Campus) 
    • Massey University (Singapore’s Campus)
    • PSB Academy (Singapore)
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    Why This Route Makes Sense

    Instead of studying theory for years before gaining experience, students can:

    1. Develop practical skills
    2. Complete internship training
    3. Build a portfolio
    4. Continue towards a degree if desired

    Industry Recognition

    Graduates have secured internship and employment opportunities with organisations including

    Why CHOOSE KAGC’S EXTENDED DIPLOMA IN DIGITAL MARKETING?

    Graduate Faster and Start Your Career Earlier

    Complete yourExtended Diploma in Digital Marketing in just 16 months, including 11 months of practical training and 5 months of On-the-Job Training (OJT). Unlike traditional diploma programmes that often take two to three years, KAGC enables you to enter the workforce earlier while graduating with valuable industry experience.

    Dual Qualifications with Local and International Recognition

    Earn two recognised qualifications upon graduation:
    • ATHE Level 4 Extended Diploma (120 UK Credits) regulated by Ofqual (UK Government)
    • SKM Level 3 Digital Marketing Operations accredited byJabatan Pembangunan Kemahiran (JPK), Malaysia
    This dual qualification enhances your employability while providing academic progression opportunities both in Malaysia and internationally.

    Learn by Doing with 80% Practical Training

    Digital marketing is a profession best learned through real practice. That's why80% of the programme focuses on hands-on learning, where students build websites, optimise search engines, manage advertising campaigns, create social media content, analyse marketing data, and solve real business challenges instead of relying solely on classroom theory.

    Gain Real Industry Experience Before You Graduate

    Every student completes 5 months of On-the-Job Training (OJT)with industry partners. This workplace experience allows you to apply your knowledge in real business environments, strengthen your professional network, and graduate with practical experience that employers value.

    Build a Professional Portfolio That Employers Want to See

    Throughout the programme, you'll develop a comprehensivedigital marketing portfolioshowcasing real projects in SEO, Google Ads, social media marketing, content marketing, website development, analytics, and e-commerce. Instead of graduating with only a transcript, you'll have tangible evidence of your skills and capabilities to present during job interviews.

    Continue Towards a Bachelor's Degree Locally or Internationally

    Your learning journey doesn't stop after graduation. KAGC offers flexible academic progression pathways through bothMalaysian MQA-accredited institutions and PSB Academy Singapore, enabling eligible graduates to pursue internationally recognised bachelor's degrees from leading universities in theUnited KingdomorNew Zealand,or continue their studies within Malaysia through the SKM-to-MQA pathway.

    Study at an Award-Winning TVET Institution

    KAGC College is recognised as one of Malaysia's leadingTVET institutions, committed to producing graduates who are industry-ready through competency-based education, close industry collaboration, and practical learning. Our education model bridges the gap between classroom knowledge and workplace expectations, helping graduates build successful careers in the rapidly evolving digital economy.

    Why Employers Value KAGC Graduates

    When you graduate from KAGC’s Extended Diploma in Digital Marketing, you don’t just leave with academic qualifications—you graduate with:
    • Dual qualifications recognised in Malaysia and internationally
    • 80% practical, project-based learning experience
    • Five months of real industry work experience
    • A professional digital marketing portfolio
    • Preparation for Google Ads Search Certification and Meta Certified Digital Marketing Associate
    • Local and international pathways to a bachelor’s degree
    • The confidence and practical skills to contribute from your first day at work
    This combination of practical experience, recognised qualifications, professional certifications, and flexible academic progressionmakes KAGC an excellent choice for students who want to build a successful career in digital marketing while keeping their future education options open.

    ACADEMIC RECOGNITION & PROGRESSION PATHWAYS

    Join one of Malaysia’s fastest pathways to a professional digital marketing career. KAGC College’s Extended Diploma in Digital Marketing is designed to make you industry-ready in just 16 months, combining 80% practical learning, real client projects, professional certifications, and internationally recognised qualifications. Unlike many traditional academic programmes, you graduate with valuable work experience, a professional portfolio, and multiple opportunities to continue your education locally or internationally.
    🇲🇾 Malaysian TVET Qualification (SKM Level 3)
    Graduate with theMalaysian Skills Certificate (SKM) Level 3 in Digital Marketing Operations, accredited by Jabatan Pembangunan Kemahiran (JPK) under the National Occupational Skills Standard (NOSS). This government-recognised qualification demonstrates practical competency in areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing, E-Commerce Marketing, Email Marketing, Mobile Marketing, and Digital Marketing Operations. The SKM qualification also provides alocal academic progression pathway.Graduates who wish to continue their studies in Malaysia may progress to anMQA-accredited Diplomathrough credit transfer or bridging (subject to the receiving institution’s requirements), before advancing to a Bachelor’s Degreeat a Malaysian university. This flexible pathway enables students to build on their practical TVET foundation while earning higher academic qualifications recognised nationwide.

    Alongside the SKM qualification, you will also earn theATHE Level 4 Extended Diploma in Management,awarded byAwards for Training and Higher Education (ATHE), United Kingdomand regulated byOfqual,the UK government’s qualifications regulator.

    This internationally recognised qualification carries120 UK credits,which is academically comparable to thefirst year of a UK bachelor’s degree.It provides graduates with a faster route towards an international university qualification without having to start from Year One again.

    Your journey doesn’t end after graduating from KAGC. Through our partnership withPSB Academy Singapore,graduates can continue their studies towards a globally recognised bachelor’s degree through flexible progression pathways designed to suit different learning preferences, budgets, and career goals.
    TheATHE Level 4 Extended Diploma (120 UK Credits)awarded by KAGC provides the academic foundation for further study, allowing eligible students to progress through one of the following pathways (subject to the entry requirements of the receiving institution).
    Feature Option 1: 100% Online Pathway 16 + 21 Months Option 2: 100% Physical Study (Singapore) 16 + 24 Months Option 3: Hybrid Pathway 16 + 21 Months
    Total Duration 16 + 21 Months 100% online 16 + 24 Months 100% physical 16 + 21 Months hybrid
    Study Mode 100% Online (study from anywhere) 100% Physical (On‑Campus) (Singapore campus) Hybrid (Online + Physical)
    Year 1
    KAGC College Extended Diploma in Digital Marketing Duration: 16 months
    KAGC College Extended Diploma in Digital Marketing Duration: 16 months
    KAGC College Extended Diploma in Digital Marketing Duration: 16 months
    Year 2
    PSB Academy (Online) Diploma in Business Studies (E‑Learning) Duration: 9 months
    Coventry University (Singapore Campus) BA (Hons) in Digital Marketing or BA (Hons) in Business & Marketing (Years 2 & 3 combined — 24 months total)
    PSB Academy (Online) Diploma in Business Studies (E‑Learning) Duration: 9 months
    Year 3
    University of Hertfordshire (Online) Bachelor of Arts (Honours) Business Administration (E‑Learning) Duration: 12 months
    (continued from Year 2) Coventry University (Singapore Campus) BA (Hons) in Digital Marketing or BA (Hons) in Business & Marketing (24 months total for Years 2 & 3)
    Massey University (Singapore Campus) Bachelor of Business Management Duration: 12 months
    Final Award 🇬🇧 UK Bachelor's Degree 🇬🇧 UK Bachelor's Degree 🇳🇿 New Zealand Bachelor's Degree
    Key Feature Study entirely online without relocating overseas.
    ✔ Flexible schedule · Minimal living & travel costs     		Two years of full‑time study in Singapore.
    ✔ International campus life · Networking · Global exposure     		Study online during Year 2 before completing your final year in Singapore.
    ✔ Combines online flexibility with international campus experience
    Best For Students who prefer to study from anywhere without relocating. Students seeking a complete overseas campus experience. Students who want both online flexibility and overseas study experience.
    Outcome
    (summary)
    • UK Bachelor's Degree
    • Study entirely online without relocating overseas.
    • Flexible learning schedule with minimal living and travelling costs.
    • UK Bachelor's Degree
    • Two years of full-time study in Singapore.
    • International campus life, networking opportunities, and global exposure while earning a degree from one of the UK's leading universities.
    • New Zealand Bachelor's Degree
    • Study online during Year 2 before completing your final year in Singapore.
    • Combines flexible online learning with international campus experience.

    Choose the Pathway That Fits Your Future

    Whether you prefer studying entirely online, experiencingfull-time campus life in Singapore,or combining online flexibility with overseas learning,KAGC provides multiple progression routes that lead to internationally recognised bachelor’s degrees.

    From a single16-month Extended Diploma,you can choose the pathway that best matches your learning style, financial considerations, and long-term career aspirations while earning qualifications recognised by employers around the world.

    Professional Industry Certifications

    In addition to your academic qualifications, our curriculum prepares you for globally recognised industry certifications that employers actively seek. Students receive training aligned with certifications such as:

    • Google Ads Search Certification
    • Meta Certified Digital Marketing Associate

    These certifications validate your practical ability to manage real digital marketing campaigns using the same platforms trusted by businesses worldwide.

    Why This Matters

    Unlike traditional degree programmes where many graduates enter the workforce with limited hands-on experience, KAGC graduates complete their studies with:
    • Dual qualifications recognised locally and internationally
    • 80% practical, project-based learning
    • Five months of on-the-job industry training (OJT)
    • A professional digital marketing portfolio
    • Industry certifications from Google and Meta
    • Two flexible progression options:
      • Local: SKM → MQA Diploma → Malaysian Bachelor’s Degree
      • International: ATHE Level 4 → Bachelor’s Degree via PSB Academy and partner universities
    This means you don’t have to choose between becomingjob-readyand pursuing a university degree.At KAGC, you can achieve both—starting your career earlier while keeping your academic progression options open for the future.

    AFFORDABLE PATHWAY TO SUCCESS

    Choosing a college is one of the biggest investments a student and family will make. While tuition fees are important, it’s equally important to consider how quickly you can begin building your career, earning an income, and continuing your education.

    KAGC College’s Extended Diploma in Digital Marketing is designed to maximise your return on education by combining an accelerated study duration, practical industry experience, recognised qualifications, and flexible academic progression pathways.

    Unlike many traditional diploma programmes that require two to three years before graduation, KAGC enables students to complete their studies in just 16 months, allowing them to enter the workforce earlier, gain valuable professional experience sooner, and begin earning an income while many of their peers are still completing their studies.

    More importantly, graduating early does not mean sacrificing future opportunities. KAGC graduates can continue their education through local Malaysian university pathways or pursue international bachelor’s degrees through our academic progression partners whenever they are ready. This gives students the flexibility to balance career development with lifelong learning based on their personal goals and financial circumstances.

    Flexible Financial Assistance Options

    We believe that quality education should be accessible to aspiring students who are committed to building a successful future. To help reduce the financial burden on families, KAGC offers several funding and payment options.

    EPF Education Withdrawal

    Eligible parents or students may apply for the Employees Provident Fund (EPF) Education Withdrawal Scheme, subject to EPF's terms, eligibility requirements, and approval. This scheme allows eligible applicants to use savings from their EPF Account to support tuition fees, helping families invest in higher education without relying solely on personal savings.

    Early Bird Tuition Incentives

    Students who apply early may enjoy Early Bird tuition discounts, making it more affordable to begin their studies while securing a place in their preferred intake.

    Flexible Installment Plans

    To make tuition fees more manageable, KAGC provides flexible monthly installment plans, allowing students and parents to spread the cost of their education throughout the duration of the programme rather than paying the full amount upfront.

    Our admissions team will be happy to explain the available payment options and help prospective students identify the financing solution that best suits their individual circumstances.

    Invest in Skills That Continue Creating Opportunities

    An education in digital marketing is more than earning a qualification—it’s an investment in a skill set that is increasingly essential across every industry. Businesses of all sizes rely on professionals who can attract customers online, manage digital campaigns, analyse data, and drive business growth through digital channels.

    At KAGC, your investment goes beyond classroom learning. You graduate with:

    • A Malaysian SKM Level 3 qualification recognised by Jabatan Pembangunan Kemahiran (JPK)
    • A UK ATHE Level 4 Extended Diploma regulated by Ofqual
    • Five months of real industry experience through On-the-Job Training (OJT)
    • A professional digital marketing portfolio showcasing your practical work
    • Preparation for globally recognised Google Ads Search Certification and Meta Certified Digital Marketing Associate
    • Flexible pathways to continue towards a bachelor’s degree in Malaysia, the United Kingdom, or New Zealand

    This means your education is designed not only to help you graduate but also to help you secure employment, continue your academic journey, and build a sustainable long-term career in one of the world’s fastest-growing business disciplines.

    Entry Requirements

    Minimum Requirements

    ✓ Minimum age: 16 years old

    ✓ Completed SPM or equivalent qualification

    ✓ School leavers and working adults are welcome

    Intake

    January

    May

    August

    November

    Required Documents

    ✓ KAGC College Application Form

    ✓ Photocopy of NRIC of the student(front & back)

    ✓ A certified photocopy of SPM and/or school leaving certificate

    ✓ A copy of a passport-size photo on white background

    ✓ A certified copy of your previous qualification to claim for exemption (if applicable)

    Frequently Asked Questions

    How long does it take to complete KAGC College's Extended Diploma in Digital Marketing?

    The Extended Diploma in Digital Marketing at KAGC College takes 16 months to complete. This consists of 11 months of intensive practical classroom learning followed by 5 months of paid or unpaid On-the-Job Training (OJT) with an industry partner.

    Unlike many traditional diploma programmes that require two to three years of study, KAGC’s accelerated curriculum enables students to graduate faster while gaining valuable real-world work experience before entering the workforce.

    Yes. KAGC College’s Extended Diploma in Digital Marketing offers dual qualifications that are recognised both locally and internationally. Students graduate with:
    • SKM Level 3 Digital Marketing Operations accredited by Malaysia’s Jabatan Pembangunan Kemahiran (JPK) under the National Occupational Skills Standard (NOSS).
    • ATHE Level 4 Extended Diploma (120 UK Credits) awarded by Awards for Training and Higher Education (ATHE), United Kingdom, and regulated by Ofqual, the UK government’s qualifications regulator.
    These qualifications prepare graduates for employment while also providing academic progression opportunities to local Malaysian universities and international bachelor’s degree programmes.
    The curriculum combines practical digital marketing skills with business knowledge to prepare students for today’s digital economy. Students learn topics including:
    • Search Engine Optimisation (SEO)
    • Search Engine Marketing (Google Ads)
    • Social Media Marketing
    • Content Marketing
    • E-Commerce Marketing
    • Marketing Analytics
    • Website Development
    • Email Marketing
    • Artificial Intelligence (AI) for Marketing
    • Business Law
    • Microeconomics
    • Digital Business Strategy
    • Project Management
    • Professional Portfolio Development
    Approximately80% of the programme focuses on practical learning, where students work on real projects, live campaigns, and industry assignments.

    Applicants must:

    • Be at least 16 years old
    • Have completed SPM or an equivalent secondary school qualification
    • Hold a recognised high school leaving certificate

    Students from both science and arts backgrounds are welcome. No prior marketing experience is required.

    Yes. Every student completes a 5-month On-the-Job Training (OJT)placement as part of the programme. During the OJT, students apply the skills they have learned in a real business environment while building professional experience, expanding their portfolio, and developing workplace confidence before graduation. This practical experience significantly improves graduates’ employability compared with programmes that focus primarily on classroom learning.

    Graduates are prepared for a wide range of digital marketing and business careers, including:

    • Digital Marketing Executive
    • SEO Executive
    • Search Engine Marketing (SEM) Specialist
    • Social Media Executive
    • Content Marketing Executive
    • E-Commerce Executive
    • Performance Marketing Executive
    • Marketing Analyst
    • Email Marketing Executive
    • Marketing Automation Executive
    • Product Marketing Executive
    • Go-to-Market (GTM) Executive
    • Channel Marketing Executive
    • Brand Executive

    Because students develop both technical and business skills, graduates are well-equipped for roles across agencies, SMEs, multinational companies, startups, and e-commerce businesses.

    Yes.

    KAGC graduates haveboth local and international academic progression pathways.

    Local Malaysian Pathway

    Graduates holding theSKM Level 3 qualificationmay continue to an MQA-accredited Diploma, followed by a Bachelor’s Degree at a Malaysian university, subject to the admission requirements of the receiving institution.

    International Pathway

    Graduates holding the ATHE Level 4 Extended Diploma can continue through PSB Academy Singaporeand progress towards internationally recognised bachelor’s degrees through several flexible study options, including:

    • 100% Online UK Bachelor’s Degree
    • Full-Time Study in Singapore leading to a UK Bachelor’s Degree
    • Hybrid Study Pathway leading to a New Zealand Bachelor’s Degree

    These pathways allow students to choose the learning mode that best suits their budget, career goals, and lifestyle.

    Yes.

    KAGC College offers several financial support options, including:

    • Early Bird Tuition Discounts
    • Flexible Instalment Payment Plans
    • EPF Education Withdrawal of up to RM10,000 (subject to EPF eligibility requirements)

    Our admissions counsellors can help students determine which financial assistance options they qualify for.

    KAGC focuses on producing graduates who are ready to contribute in the workplace from day one. Key advantages include:
    • Complete the programme in just 16 months
    • 80% practical learning
    • 5 months of industry On-the-Job Training (OJT)
    • Dual qualifications (Malaysia SKM + UK ATHE)
    • Google Ads and Meta certification preparation
    • Professional marketing portfolio before graduation
    • Industry-based assessments instead of purely examination-focused learning
    • Local and international bachelor’s degree progression pathways
    • Opportunities to earn a bachelor’s degree from internationally recognised universities through PSB Academy Singapore
    This combination helps graduates build practical experience, recognised qualifications, and a competitive advantage in today’s job market.

    For students who want to enter the digital marketing industry quickly while keeping their future education options open, the programme offers strong value.

    Graduates leave with:

    • Practical digital marketing skills
    • Real industry experience
    • Dual academic qualifications
    • Professional portfolio
    • Industry certification preparation
    • Academic pathways to bachelor’s degrees
    • Better employability through hands-on training

    This makes the programme suitable for students seeking both immediate career opportunities and long-term academic progression.

    Yes.

    Professional certification preparation is integrated into the curriculum.

    Students receive guidance from experienced lecturers through practical workshops, revision sessions, mock assessments, and hands-on campaign development before attempting the certification examinations.

    Our learners have achieved outstanding results, including:

    • 100% passing rate for the Google Ads Search Certification
    • 85% passing rate for the Meta Certified Digital Marketing Associate examination

    These globally recognised certifications demonstrate practical proficiency in digital advertising platforms used by businesses worldwide and strengthen graduates’ employability in the digital marketing industry.

    Inquiry Now!

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    inquiry@kagc.edu.my
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